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BIZCHINA / Overseas Investment
Lexmark eyes local market
By Wang Lan (China Daily)
Updated: 2007-08-03 11:11
Lexmark, one of the world's largest manufacturers and suppliers of
printing and imaging solutions for offices and homes, is seeking further
cooperation with local companies to expand in China.
"Except for the business cooperation with Lenovo that began eight years
ago, we also plan to establish partnerships with many more local
companies in China in the near future," said David Chan, Lexmark's
president and general manager for the Asia-Pacific region.
In 2006, Lexmark's China sales increased 189 percent while its market
share grew 119 percent from the year before.
Lexmark said it plans to grab a 10 percent market share in China in the
next three years and its sales in China are expected to increase by 100
percent by the end of the year.
"China is playing the most important role in Lexmark's business in the
Asia-Pacific region," Chan said.
So far, with eight representative offices being built in the country and
two resolution service centers in Beijing and Shanghai, Lexmark has more
offices in China than in any other country in the Asia-Pacific region.
While consolidating ties with the world's leading companies in a variety
of industries, including providing printing services for major banks and
insurance companies and retail giants based in China, Lexmark is also
hoping to cooperate with small- and medium-sized local enterprises.
"By the end of this year, we hope to expand our penetration in China to
1,000 channel partners from 200 last year," said Chen.
According to Li Jianmin, president of Lexmark China, the company's
printing products and solution programs may provide an all-round service,
which makes the users avoid redundant investments in printing.
"In this sense, no extra cost has been created, though Lexmark applies
the most advanced technology in our products and services," Li said.
(For more biz stories, please visit Industry Updates)
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